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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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CMO Strategy, Data and Identity (CDP)
Industries
Healthcare, Travel and Hospitality
How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.
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Zeta Live 2024
September 26, 2024 Zeta Live 2024 Step inside the intelligence revolution with the AI-powered event of the year. This year’s theme — Unlocking the…
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A Prescription for Precision: Unlocking Effective Healthcare Marketing Strategies
About this video In the evolving landscape of healthcare marketing, precision is more critical than ever. This session will explore innovative…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
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The Personalization Paradox: Where Marketers Are Missing the Mark
By Yara Lutz, SVP, Customer Success. As customer expectations for personalized experiences continue to soar, brands are under pressure to deliver…
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Global Medical Response Amplifies Future Growth with Zeta Through Renewals and New Business
About this video Pam Cowan, National Marketing Director for Global Medical Response, explains how the company’s partnership with Zeta has been…
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Beyond the Game: The Future of the Sports Business
About This Video The pace of change in sports is almost as fast as Usain Bolt. With sweeping new platforms, products, and technologies that are…
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Rising Above the Competition: How to Excel in a Crowded Market
With competition reaching unprecedented levels, businesses are vying for customer attention.
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How Consumers Are Approaching their Travel from Now to Labor Day
As temperatures rise, so does the likelihood of burnout, making this summer one of the busiest travel times of the year for Americans as they seek out…
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How a Customer Data Platform Improves Travel Experiences
When it comes to customer data platforms (CDP), the travel industry is one of the most innovative and fast-moving sectors. Many travel companies have…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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