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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Artificial Intelligence, Email Marketing (ESP), Programmatic (DSP)
The State of AI-Powered Email Marketing
Despite its age, email remains one of the most effective (if not THE most effective) marketing channels across every single industry. As effective as…
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AI-Powered Website Personalization
Overview The following infographic presents statistics and trends around the adoption of AI-powered website personalization across various industries.…
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5 Easy Hacks to Improve Email Open Rates
Few digital marketing arenas are as competitive as email—that’s why it’s so important to learn how to write subject lines that improve email open rates.…
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7 Email Subject Line Mistakes to Avoid
Learning how to craft a winning email subject line is one of the most important things any marketing team can do. The right subject line can help a…
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Connected TV: The Gold Rush Marketers Can’t Ignore
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How Can You Identify Intent in Car Buyers?
There are many things automakers need to do if they want to successfully identify intent in car buyers. Among other things? Industry leaders need to…
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Email Supercharges Direct-Mail Marketing & Customer Acquisition
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Zeta Global Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020
We believe that in naming Zeta a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020, Forrester recognizes our commitment to…
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Why Is ConnectedTV a “Can’t- Miss” Marketing Opportunity?
Linear TV is on the way OUT and Connected TV is on the way IN. Outside of live news and live sports, linear TV is losing viewership in the tens of…
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3 Email Campaigns Every Marketer Should Be Running
Do you know what email marketing campaigns your business should be running? Start doing email marketing the right way by investing in these three types…
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