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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Artificial Intelligence, Omnichannel Marketing, Programmatic (DSP)
How Website Personalization Improves Your Brand
How your website looks, how it navigates, and how it makes people feel can determine whether or not a digital visitor becomes a paying customer.…
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The State of AI-Powered Email Marketing
Despite its age, email remains one of the most effective (if not THE most effective) marketing channels across every single industry. As effective as…
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AI-Powered Website Personalization
Overview The following infographic presents statistics and trends around the adoption of AI-powered website personalization across various industries.…
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6 Best Practices for Omnichannel Marketing Success
Omnichannel marketing is an iterative program design that allows brands to reach the same people over time across a combination of offline and online…
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Connected TV: The Gold Rush Marketers Can’t Ignore
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The Importance of Marketing Messaging for Quick-Service Restaurants
What is the importance of marketing messaging for quick-service restaurants? What rules do QSRs and LSRs need to follow to do marketing messaging…
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How to Improve the Customer Experience for Car Buyers
Improving the customer experience for car buyers is critical for both dealers and OEMs—it’s the easiest way to maximize retention and boost long-term…
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How Can You Identify Intent in Car Buyers?
There are many things automakers need to do if they want to successfully identify intent in car buyers. Among other things? Industry leaders need to…
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Email Supercharges Direct-Mail Marketing & Customer Acquisition
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Why Is ConnectedTV a “Can’t- Miss” Marketing Opportunity?
Linear TV is on the way OUT and Connected TV is on the way IN. Outside of live news and live sports, linear TV is losing viewership in the tens of…
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