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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Email Marketing (ESP), Omnichannel Marketing, Programmatic (DSP)
How AI-Powered Marketing Automation Changed Things Forever
Artificial intelligence not only gives marketers the ability to understand the interests and behaviors of individual consumers—it also makes it possible…
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4 Ways to Boost Mobile Engagement for Your Brand
Almost half (45%) of the world’s population owns a smartphone, and many of those 3.5 billion owners rely on said devices to connect to the internet…
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How Website Personalization Improves Your Brand
How your website looks, how it navigates, and how it makes people feel can determine whether or not a digital visitor becomes a paying customer.…
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The State of AI-Powered Email Marketing
Despite its age, email remains one of the most effective (if not THE most effective) marketing channels across every single industry. As effective as…
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AI-Powered Website Personalization
Overview The following infographic presents statistics and trends around the adoption of AI-powered website personalization across various industries.…
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5 Easy Hacks to Improve Email Open Rates
Few digital marketing arenas are as competitive as email—that’s why it’s so important to learn how to write subject lines that improve email open rates.…
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7 Email Subject Line Mistakes to Avoid
Learning how to craft a winning email subject line is one of the most important things any marketing team can do. The right subject line can help a…
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6 Best Practices for Omnichannel Marketing Success
Omnichannel marketing is an iterative program design that allows brands to reach the same people over time across a combination of offline and online…
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Connected TV: The Gold Rush Marketers Can’t Ignore
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The Importance of Marketing Messaging for Quick-Service Restaurants
What is the importance of marketing messaging for quick-service restaurants? What rules do QSRs and LSRs need to follow to do marketing messaging…
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