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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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CMO Strategy, Programmatic (DSP), Zeta Updates
Zeta Holiday Guides for 2020
Zeta Holiday Travel Guide for 2020
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Why CMOs Need Predictive Analytics Now More Than Ever
There are many factors (some more important than others) that contribute to the success of a marketing campaign. But of all the factors to consider,…
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4 Marketing Tips for Travel Brands in 2021
In the eyes of travel professionals, 2020 can’t come to an end soon enough. Borders are shut, flights are cut, airlines are filing for bankruptcy,…
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Predicting the Future of Retail Marketing
The massive impact COVID-19 is having on the retail industry can’t be understated—and it’s why predicting the future of retail marketing is so…
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3 Marketing Trends to Focus on in the Second Half of the Year
Put nicely, the first six months of 2020 were “no fun” for the global economy. Dozens of marquee brands— including Brooks Brothers, J. Crew, 24-Hour…
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Zeta and Mediahub Partner to Bring Clients Best-In-Class Tools to Drive Growth
We’re excited to announce a new partnership between Zeta Global and Mediahub, which will focus on delivering custom, innovative tools to Mediahub and…
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The Evolution of Digital Marketing Since the Last Recession
Things have changed in digital marketing since the last recession. As a matter of fact, they’ve changed a lot. That’s good news for brands still…
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What History Says About Cutting Marketing Spend in a Recession
Cutting marketing spend in a recession is a favorite move of CFOs. But if history is any indicator, cutting marketing spend is a terrible idea. Come see…
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Connected TV: The Gold Rush Marketers Can’t Ignore
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How Can You Identify Intent in Car Buyers?
There are many things automakers need to do if they want to successfully identify intent in car buyers. Among other things? Industry leaders need to…
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