We believe that in naming Zeta a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020, Forrester recognizes our commitment to…

Delivering a 1:1, personalized customer experience isn’t easy, but if Amazon can do it, so can you. Find out what your retail brand can do to deliver an…

Do you know what email marketing campaigns your business should be running? Start doing email marketing the right way by investing in these three types…

A little over a year ago, fast-food giant Burger King executed an ingenious marketing campaign targeted at their #1 competitor, McDonald’s. The idea?…

What is email authentication and why does it matter? We'll explore the answer to both questions in this article.

Deliverability is key to a high-performing email campaign and overall good email program. It’s the practice of uncovering all the different aspects…

According to the US Census, today 53% of US population under 50 live in multicultural or blended households, representing over $3.8T in purchasing…

If you’re a marketer or advertiser, you’ve most likely seen a stat like the below: 91% of consumers are more likely to shop with brands who provide…

Boost Customer Engagement by Optimizing your Site Content Although the modern customer journey spans multiple channels, a brand’s website is arguably…