Featured
Driving Growth in the AI Era: The CMO’s New Playbook
Learn More
Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
Learn More
AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
Learn More
How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
Learn More
Recent Posts
Content Types
Articles, Reports
Topics
All
Why Is ConnectedTV a “Can’t- Miss” Marketing Opportunity?
Linear TV is on the way OUT and Connected TV is on the way IN. Outside of live news and live sports, linear TV is losing viewership in the tens of…
Learn More
What Retail Businesses Can Learn From Amazon
Delivering a 1:1, personalized customer experience isn’t easy, but if Amazon can do it, so can you. Find out what your retail brand can do to deliver an…
Learn More
Do Chain Restaurants Need Customer Data?
Customer data can be used to better shape the customer experience and drive higher lifetime value for individual locations and the entire brand.
Learn More
3 Email Campaigns Every Marketer Should Be Running
Do you know what email marketing campaigns your business should be running? Start doing email marketing the right way by investing in these three types…
Learn More
Mobile Will Shape the Customer Experience in Quick-Serve Restaurants
A little over a year ago, fast-food giant Burger King executed an ingenious marketing campaign targeted at their #1 competitor, McDonald’s. The idea?…
Learn More
Why Email Authentication Matters and How it Works
What is email authentication and why does it matter? We'll explore the answer to both questions in this article.
Learn More
FinServ Marketers, It’s Time to Dive Into the Digital Evolution
For Financial Services marketers, retention and growth remain top priorities for 2020. This means servicing existing customers based on their current…
Learn More
Email 101: How to Improve Deliverability
Deliverability is key to a high-performing email campaign and overall good email program. It’s the practice of uncovering all the different aspects…
Learn More
New Majority Ready and Zeta Global Partner to Bring Marketers and Media Companies Unique Opportunities to Grow their Multicultural Customer Base
According to the US Census, today 53% of US population under 50 live in multicultural or blended households, representing over $3.8T in purchasing…
Learn More
Marketers, beware! Don’t let segmentation drive your personalization strategy
If you’re a marketer or advertiser, you’ve most likely seen a stat like the below: 91% of consumers are more likely to shop with brands who provide…
Learn More
