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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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CMO Strategy, Data and Identity (CDP), Programmatic (DSP)
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Inside Zeta’s AI-Powered Marketing Platform
Watch as Zeta unveils their AI-powered marketing platform at Advertising Week NYC, highlighting its integration with Snowflake to drive personalization.
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Reflecting on Architecture Summit 2024: Shaping the Future of Zeta’s Data Strategy
We reflect on outcomes from Zeta’s first ever data architecture summit and offer advice on making your own summit a success.
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Publicis Partners with Zeta to Drive Better Strategic Outcomes for Clients
Sonali Gulati, VP and Group Media Director at Publicis, leverages a full-service partnership with Zeta to enhance programmatic marketing.
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Pinterest Maximizes Budget, Performance, and Efficiency with Zeta Activation
About this video Sunny Nguyen, Head of Brand Media at Pinterest, highlights the importance of collaboration with the Zeta team, which feels like an…
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Zeta NEXT: Mastering Profitability in Retail
Learn about the top three strategies for retail marketers to balance top-of-line revenue with bottom-line profits.
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Why Every Business Needs an AI Policy: A Blueprint for Success and Compliance
As AI use surges across businesses, creating an AI policy is essential. This roadmap will help you get started.
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Why Cookieless Advertising Should Still be in Your Strategy
Are we being punked? After years of warnings and preparation, Google has decided not to get rid of third-party cookies after all. But that doesn’t mean…
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Why Zeta Dominates Marketing and Customer Engagement: A Spotlight in Snowflake’s Modern Marketing Data Stack 2025
Author: Emma Patterson, Director of Partner Marketing Snowflake released their third annual Modern Marketing Data Stack report spotlighting Marketing…
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From Strategy to Success: The Journey to Profitability in Retail
The retail industry is changing almost as fast as consumer behavior—which is to say, not fast enough. From rapidly advancing technology to market…
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Building Trust with Financial Literacy: The Power of Educational Content and Video
By Kara Trivunovic, SVP CX Studio With rising financial pressures, more people are turning to credit not just for major purchases, but to cover…
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