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Articles
A Silent Shift in Traditional Brand Loyalty is Transforming Retail
A brand loyalty shift is happening away from legacy brands. Discover what’s driving the shift and how retailers can adapt.
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Two people shopping for watches - featured image for the retail wealth migration article
Articles
The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead
Discover how wealth migration to rural America is reshaping retail strategies and learn actionable insights to stay ahead.
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A family at the airport, used for a blog post about CRM for travel bookings
Articles
How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.
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Forrester Wave
The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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A person holding a phone and packages for january marketing strategies
Articles
January Marketing Strategies: Turn No Man’s Land into a Golden Opportunity
Discover how marketers can turn January into an opportunity with customer-focused campaigns to boost engagement and foster community.
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a photo of people around a computer - marketers' top priorities for 2025
Videos
Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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Blue graphic that says: Top Priorities for 2025: Supercharge Your Growth
Videos
Top Priorities for 2025: Supercharge Your Growth
Watch as business and marketing leaders talk strategies for achieving profitable business growth in 2025 and beyond.
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Blue graphic that says: Top Priorities for 2025: Hyper-Personalize Every Customer Experience
Videos
Top Priorities for 2025: Hyper-Personalize Every Customer Experience
Watch as business and marketing leaders talk about the possibility of finalizing achieving true personalization in 2025.
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Blue graphic that says: Top Priorities for 2025: Transform Your Team
Videos
Top Priorities for 2025: Transform Your Team
Watch as business and marketing leaders talk about transforming the workforce into more effective teams.
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Videos
Unlock Precise Targeting with Proprietary Customer Insights
Discover the Zeta Data Cloud, a powerful tool that offers deep customer insights to track market trends and personalize consumer experiences.
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Graphic showing a person on the phone, standing over a computer for an article about marketing predictions for 2025
Articles
6 Marketing Predictions for 2025
See our marketing predictions for 2025, including AI (of course!) and data strategy, plus several other key themes.
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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