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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Programmatic (DSP)

6 Marketing Predictions for 2025
See our marketing predictions for 2025, including AI (of course!) and data strategy, plus several other key themes.
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Why Data-Driven Intelligence Is Essential to Success
Explore insights from Yousef Kattan on how independent ad agencies are leveraging first-party data and real-time intelligence.
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Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
Uncover key Holiday 2024 shopping trends from Cyber Week, including record-breaking online sales, the rise of BNPL, and mobile dominance.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Publicis Partners with Zeta to Drive Better Strategic Outcomes for Clients
Sonali Gulati, VP and Group Media Director at Publicis, leverages a full-service partnership with Zeta to enhance programmatic marketing.
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Pinterest Maximizes Budget, Performance, and Efficiency with Zeta Activation
Sunny Nguyen explains how Pinterest uses Zeta Activation to maximize advertising budget and create measurable targeting and activation results.
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Why Cookieless Advertising Should Still be in Your Strategy
Cookie deprecation is (apparently) not happening—but cookieless advertising is still the future for marketers. Dive in to learn more.
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AI and Premium Content: Navigating Disruption and Opportunity
Dive into how AI is transforming the premium content landscape, enhancing content quality, personalizing viewer experiences, and driving media innovation.
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Everything is Media: Next Generation Retail Media Networks
Learn how the convergence of media and retail is reshaping advertising networks, providing innovative opportunities to transform marketing strategies.
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Next Generation Creative: How GenAI will Transform Advertising
Discover how GenAI is transforming advertising through hyper-personalization, real-time campaign optimization, and predicting consumer behavior.
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Charting the Future: Unveiling Zeta’s Product Roadmap
Get an exclusive look at Zeta’s dynamic product roadmap and future innovations that will redefine the marketing cloud landscape.
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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