Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

Artificial Intelligence, Programmatic (DSP)

Advertising, Media and Entertainment, Telecommunications

The Impact of AI on Digital Content & Streaming Platforms

About This Video Welcome to a world where AI does not just read, injest and learn from content, but creates it for each individual across every…

Media’s Uncharted Path Ahead

About This Video AI is transforming media and advertising in a way that rivals the dawn of the dot com era. Join CEOs from the world’s largest…

How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%

See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS

How Carousel Games Leveraged AI-Based Audiences to Lower Costs and Increase Conversions by 65%

Increasing conversions while lowering costs in a highly competitive marketplace.

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What is Connected TV (CTV) Advertising?

In this digital age, television is no longer what it used to be. The introduction of streaming services has ushered in a new era of television…

Video Testimonial: MediaHub

About This Video Derek Welski, the Director of Programmatic at Mediahub, discusses how Zeta’s agility and expertise have helped his clients see success…

How Netflix’s Ads Announcement Could Change the CTV Landscape

Netflix has been in the news a lot over the past few days, but not for the same reasons in recent memory when subscriptions and viewing hours soared…

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Read our Featured Articles

Reports

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Articles

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