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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Recent Posts
Content Types
All Content
Topics
Omnichannel Marketing, Programmatic (DSP)
Industries
Automotive, Healthcare, Retail
How Mitsubishi Motors Increased Sales by 18% with Omnichannel Engagement
See how Zeta helped Mitsubishi reach highly-motivated, in-market car-buyers no matter where they ventured online.
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How to Identify Repeat Customers and Drive Profitability
Marketers often believe they know who their best customers are, how frequently they shop for repeat purchases, and on average how much they spend per…
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Back-to-School in 2023: Everything Marketers Need to Know
Is the era of last-minute, big-budget shopping over? The way customers approach the back-to-school season is changing. At Zeta, we conducted a survey…
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Why Existing Customers are Your Most Valuable Asset and How to Get Them to Buy Again
In a competitive digital landscape, many online retailers understand that 70-80% of customers are likely to be one-time buyers. Depending on the…
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CRM in Retail: Discussing the Importance
CRM stands for Customer Relationship Management, and its a type of technology used to maintain customer information and track interactions. CRM in…
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Insurance: Qualify Leads for Incremental Performance
Success Story With over 5.4 million members in France, Macif supports and protects individuals at every stage of their lives. DEVELOP DIGITAL LEADS…
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Video Testimonial: Hibbett
About This Video Zeta Global talked with Kayla Brown, Senior Digital Marketing Manager for Hibbett, to discuss how Zeta’s unparalleled Data Cloud has…
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Video Testimonial: Haggar
About This Video Ryan McAfee, VP of Digital at Haggar, discusses that while the technology at Zeta Global is world class, what he really loves is how…
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Video Testimonial: eBay
About This Video eBay Director Sylke Maringer sits down with Zeta Global to discuss how Zeta Global was able to help the company scale their email…
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Winning Holiday Customers From Black Friday Through the End of the Year
While still the biggest shopping time of the year, Black Friday doesn’t hold all of the weight that it used to. In fact, over 50% respondents in Zeta’s…
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