Recent Posts

Graphic: Next generation retail media networks - Zeta Live 2024
Videos
Everything is Media: Next Generation Retail Media Networks
About this video Dive into the world of retail marketing as this session explores how the convergence of media and retail is reshaping the landscape…
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Graphic: Next generation creative - Zeta Live 2024
Videos
Next Generation Creative: How GenAI will Transform Advertising
About this video The advertising industry is on the brink of a profound transformation driven by the advent of Generative AI. As brands strive to…
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Graphic: The future of finding customers - Zeta Live 2024
Videos
The Future of Finding Customers: Next-Gen Acquisition Strategies
About this video Step into the future of customer acquisition in this session that explores groundbreaking approaches and technologies reshaping how…
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Graphic: Customer obsession 3.0 - Zeta Live 2024
Videos
Customer Obsession 3.0: The Future of Hyper-Personalized Marketing
About this video Join us as we uncover the future of customer obsession and discover how to stay ahead in a world where understanding and anticipating…
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Case Studies Videos
Cumberland Packing Finds Consolidating with Zeta Leads to Drastic Business Improvements
About this video Candice Giotopoulos, Director of Marketing for Cumberland Packaging, explains how the decision to consolidate multiple vendors has…
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Articles
The Impact of AI on Digital Content and Streaming Platforms
How AI Data is Transforming Online Advertising for Streaming Platforms The union of AI and streaming platforms is fundamentally changing how…
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Case Studies Videos
How Pillsbury Intelligently Builds Direct Relationships with Families
About This Webinar From pets to parents, General Mills brands makes the food that brings joy to families all around the world. In this session David…
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Case Studies
How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%
Increasing inbound leads as well as customer satisfaction with better use of customer data.
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Case Studies
How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS
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Articles
How Replenishment Email Campaigns Increase Customer Engagement
It’s no secret that it costs less to retain an existing customer than to find a new one. In fact, according to Bain & Company, increasing customer…
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