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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Omnichannel Marketing
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Automotive, Financial Services and Insurance (FSI)
Zeta NEXT: Launching a New Financial Services Brand
Watch as Jenny Hogan discusses her multi-channel marketing strategy for launching the new Bread Financial brand.
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Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
Watch as Dan Glassman from Bread Financial outlines his secret recipe for acquiring new credit card consumers.
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Zeta Live 2024
September 26, 2024 Zeta Live 2024 Step inside the intelligence revolution with the AI-powered event of the year. This year’s theme — Unlocking the…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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The Art and Science of Making Data-Driven Decisions
About this video In today’s fast-paced business landscape, making informed decisions is both an art and a science. This session will uncover the…
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The Future of Finding Customers: Next-Gen Acquisition Strategies
About this video Step into the future of customer acquisition in this session that explores groundbreaking approaches and technologies reshaping how…
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Cookies Are Here To Stay: What It Means For Marketers
About this video With the digital landscape in flux, marketers are preparing for a future with less reliance on third-party cookies – despite recent…
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Harnessing Abandoned Experiences for Financial Services Brands
By Heather Anding, VP Strategic Consulting. In the competitive landscape of financial services, customer experience is everything. Companies spend…
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Using Intelligence to Drive Customer Growth in Financial Services
Forrester predicts that CMOs will increase digital marketing budgets to over $146 billion by the end of 2023, and that the US financial services and…
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How Toyota Increased Conversion Rates by 360% with Individualized Omnichannel Engagement
Helping one of the world's most well-recognized automotive brands take their omnichannel engagement to the next level.
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How Generali Leveraged AI-Based Website Individualization to Increase Close Rates by 24%
Generali Poland, a part of the renowned Generali Group, is a leading insurance provider offering comprehensive solutions tailored to customers’ needs.…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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