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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Financial Services and Insurance (FSI)
Harnessing Abandoned Experiences for Financial Services Brands
By Heather Anding, VP Strategic Consulting. In the competitive landscape of financial services, customer experience is everything. Companies spend…
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Zeta Email Benchmark Report: Q2, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…
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Zeta Email Benchmark Report: Q1, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…
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Navigating Economic Divergence: Insights from the July 2024 Zeta Economic Index
The Zeta Economic Index (ZEI), a pioneering AI-powered economic barometer from Zeta Global, offers a comprehensive look into the US economy. By…
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The Generative AI Impact on Financial Services Companies
By John B. Lewis, Vice President, Business Solutions. The use of artificial intelligence is not at all new for financial services. For over 30 years,…
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How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
The Results By implementing the Zeta Marketing Platform (ZMP) in lieu of outsourced lead generation services, Sallie Mae was able to see a faster speed…
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Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
About This Webinar The most significant challenge facing financial services institutions and insurance providers is the consumers themselves. Economic…
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Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
The most significant challenge facing financial services institutions and insurance providers is the consumers themselves. Economic turbulence and…
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Using Intelligence to Drive Customer Growth in Financial Services
Forrester predicts that CMOs will increase digital marketing budgets to over $146 billion by the end of 2023, and that the US financial services and…
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The Time is Now: Digital Transformation in Financial Services
About This Video Over the next decade, technological innovations such as 5G, machine learning, artificial intelligence, blockchain, and smart…
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