Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

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Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

All

Advertising, Consumer Packaged Goods (CPG), Financial Services and Insurance (FSI), Healthcare

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Email Strategies That Build Trust in Financial Services Brands

Financial institutions can build trust and enhance engagement using four key elements of a successful email communication strategy.

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How Integrating CRM and CDP Empowers CPG Brands

Discover how integrating a CRM with a CDP empowers CPG brands to unlock deeper consumer insights and drive stronger engagement.

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Zeta NEXT: Launching a New Financial Services Brand

Watch as Jenny Hogan discusses her multi-channel marketing strategy for launching the new Bread Financial brand.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers

Watch as Dan Glassman from Bread Financial outlines his secret recipe for acquiring new credit card consumers.

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Publicis Partners with Zeta to Drive Better Strategic Outcomes for Clients

Sonali Gulati, VP and Group Media Director at Publicis, leverages a full-service partnership with Zeta to enhance programmatic marketing.

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Zeta Email Benchmark Report: Q3, 2024

The benchmark report presents an analysis of email marketing data, covering metrics such as sends, opens, clicks, and unsubscribes.

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Building Trust with Financial Literacy: The Power of Educational Content and Video

By Kara Trivunovic, SVP CX Studio With rising financial pressures, more people are turning to credit not just for major purchases, but to cover…

Zeta Live 2024 On Demand Videos - Graphic

September 26, 2024 Zeta Live 2024 Step inside the intelligence revolution with the AI-powered event of the year. This year’s theme — Unlocking the…

Graphic: Media 2030 - Navigating the future of content & technology - Zeta Live 2024

Media 2030: Navigating the Future of Content & Technology

About this video The media landscape is undergoing unprecedented transformations driven by rapid advancements in technology and evolving consumer…

The Future of Brand Influencers & Brand Advocacy

About this video Explore the transformative impact of AI on influencer marketing in this engaging session. Some of today’s hottest influencers will…

CMO Intentions 2024: Fueling Martech Innovation Through AI

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Building a True Business Case for Your CDP: Why Use Cases Matter

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