Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

Professional woman typing on a computer in a corporate setting, exuding confidence and expertise.

Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

All

Media and Entertainment

image of two people eating ice cream and looking at a map to promote the valentine's day 2025 trends article

Is Valentine’s Day Losing Its Spark? Consumer Interest Drops for the Third Year in a Row

Consumer interest in traditional Valentine's Day gifts, like candy, declined in 2025, with a shift toward travel, events, and spa days.

Person looking off and talking

Pinterest Maximizes Budget, Performance, and Efficiency with Zeta Activation

Sunny Nguyen explains how Pinterest uses Zeta Activation to maximize advertising budget and create measurable targeting and activation results.

Zeta Live 2024 On Demand Videos - Graphic

Watch the on-demand session recordings from Zeta Live 2024, where we discuss AI, innovation, branding and more with top marketing experts.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Download the Report Now

Graphic: Media 2030 - Navigating the future of content & technology - Zeta Live 2024

Media 2030: Navigating the Future of Content & Technology

Discover how AI, blockchain, and emerging technologies are revolutionizing the media landscape with industry visionaries Michael Kassan and Tim Armstrong.

Graphic: I Curse you with Joy featuring Tiffany Haddish - Zeta Live 2024

“I Curse You with Joy” featuring Tiffany Haddish

Comedian Tiffany Haddish shares her inspiring journey of resilience and humor, exploring how comedy can transform challenges into opportunities for growth.

Subscribe to Our Newsletter

Get fresh marketing insights delivered right to your inbox.

Graphic: Ai-powered slam dunk - the business of Shaq - Zeta Live 2024

AI-Powered Slam Dunk: The Business of Shaq

Join Shaquille O’Neal and David Steinberg for an interactive session on leveraging personal branding and AI to build a successful entrepreneurial portfolio.

The Future of Brand Influencers & Brand Advocacy

Explore how AI is transforming influencer marketing and enhancing brand collaborations in this engaging session with top influencers.

Graphic: Unlocking growth - Zeta Live 2024

Unleashing Potential: Strategies for Unlocking Growth within an Ever-Changing World

Learn from a panel of industry experts on how to unlock growth strategies in sports, diversity, and politics, while staying nimble in times of change.

Graphic: Redefining the CMO - Zeta Live 2024

Redefining the CMO: How AI is Revolutionizing Marketing Strategy

Explore the evolving role of the CMO and how AI and technology are reshaping marketing strategies in this forward-looking discussion.

Graphic: The Yahoo Story - Zeta Live 2024

Transforming a Digital Icon: The Yahoo Story

Discover how Yahoo CEO Jim Lanzone is revitalizing an iconic brand with innovative strategies in this exclusive video on brand transformation.

CMO Intentions 2024: Fueling Martech Innovation Through AI

Download the Study

1 2 3 4

Demo

Thanks for your interest in Zeta. To see a demo please complete the form.

Thank you!

Your request has been sent. We will be in touch with you shortly.

Read our Featured Articles

Reports

Building a True Business Case for Your CDP: Why Use Cases Matter

Rocket ship taking off

Articles

Precision, Personalization, and Predictive Power