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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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How Women (and Taylor Swift) Are Changing the Big Game for the Better
The NFL Super Bowl LVIII is shaping up to be a historic event at the intersection of sportsmanship and cultural evolution. Set in Las Vegas at the…
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The Impact of AI on Digital Content and Streaming Platforms
How AI Data is Transforming Online Advertising for Streaming Platforms The union of AI and streaming platforms is fundamentally changing how…
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Padilla Values Unique Insights Only Zeta Can Provide
About This Video Padilla partners with Zeta to serve their clients in the digital space, specifically digital display, video, and email. Zeta helps…
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“Intuitive and Accessible” Makes Zeta a Perfect Fit for Haggar Clothing
About This Video Jacklyn Alston, Digital Marketing Manager for Haggar Clothing, explains why the Zeta Marketing Platform’s intuitive campaign-building…
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eBay Seeks Operational Excellence and Consistency with Zeta Partnership
About This Video We sit down with Rob Gornal, Senior Director of CRM as he talks about eBay’s partnership with Zeta Global. Zeta has played an…
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Reduce Your Return Rate This Holiday Season
The holiday season: a time of twinkling lights, festive cheer, and… soaring retail returns. The holidays are a crucial time for retailers, filled with…
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Zeta Data Proves Consumers Shop/Spend More than They Report
Despite gloomy economic predictions, Zeta Data shows average spend and total marketing activity are as strong as ever
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Hype Check: What Marketers Really Want to Know About Generative AI
About This Webinar Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners?…
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How Media Companies Are Approaching Addressable TV
Connected TV (CTV), addressable TV, over-the-top video (OTT)—whatever you call it, people have changed how they consume media. And advertisers have…
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Holiday Marketing 2023: Insights and Strategies for Success
The holiday season is almost upon us, and for retailers, it’s the time to shine. In 2023, understanding consumer attitudes and making smart decisions…
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