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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Future Customer Journeys
Despite significant advancements in data analytics and customer experience (CX) tools, many teams continue to encounter obstacles in leveraging data…
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7 Ways to Segment Your Audience and Drive Tangible Sales
Audience segmentation is a fundamental concept in marketing that involves dividing a larger target audience into smaller groups based on shared…
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Stop Relying on Generic CDP Use Cases—How to Create Your Own
Evaluating customer data platforms (CDPs) is no simple task. Getting it right starts with defining the right use cases. Customer data platform use…
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Empowering Retail Marketers with AI: The Zeta Advantage
The world of retail is on the brink of transformative change. With AI set to grow into a $24 billion market by 2028, it’s becoming a key tool for…
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Precision, Personalization, and Predictive Power
As digital marketing continues to evolve at a breakneck pace, brands are saddled with delivering more tailored customer experiences than ever, but with…
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The Impact of AI on Digital Content and Streaming Platforms
How AI Data is Transforming Online Advertising for Streaming Platforms The union of AI and streaming platforms is fundamentally changing how…
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Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement
About This Video Jean-Phillipe Pottier is the Manager of Digital Platform for Kia Germany. His team partnered with Zeta Global to address their urgent…
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“Intuitive and Accessible” Makes Zeta a Perfect Fit for Haggar Clothing
About This Video Jacklyn Alston, Digital Marketing Manager for Haggar Clothing, explains why the Zeta Marketing Platform’s intuitive campaign-building…
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eBay Seeks Operational Excellence and Consistency with Zeta Partnership
About This Video We sit down with Rob Gornal, Senior Director of CRM as he talks about eBay’s partnership with Zeta Global. Zeta has played an…
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Reduce Your Return Rate This Holiday Season
The holiday season: a time of twinkling lights, festive cheer, and… soaring retail returns. The holidays are a crucial time for retailers, filled with…
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