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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Email Marketing (ESP)
The Very Group Confidently Executes Real-Time Campaigns with Zeta
Discover how Beth Goulburn and The Very Group leverage the Zeta Marketing Platform for real-time campaign execution.
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Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
Uncover key Holiday 2024 shopping trends from Cyber Week, including record-breaking online sales, the rise of BNPL, and mobile dominance.
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Zeta Email Benchmark Report: Q3, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, opens, clicks, and unsubscribes.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Pep Boys Chooses Zeta’s Integrated ESP and CDP to Solve CRM Challenges
Kelly Varano from PepBoys Automotive explains how Zeta’s integrated ESP and CDP solutions help them to create targeted customer journeys.
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MillerKnoll Orchestrates Personalized Customer Journeys at Scale Using Zeta
Chessia McBride from MillerKnoll explains why they decided to consolidate seven email service providers and chose Zeta.
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Zeta Email Benchmark Report: Q2, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…
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Zeta Email Benchmark Report: Q1, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…
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Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
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“Intuitive and Accessible” Makes Zeta a Perfect Fit for Haggar Clothing
About This Video Jacklyn Alston, Digital Marketing Manager for Haggar Clothing, explains why the Zeta Marketing Platform’s intuitive campaign-building…
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How Replenishment Email Campaigns Increase Customer Engagement
It’s no secret that it costs less to retain an existing customer than to find a new one. In fact, according to Bain & Company, increasing customer…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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