Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

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Automotive, Consumer Packaged Goods (CPG), Telecommunications

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How Integrating CRM and CDP Empowers CPG Brands

Discover how integrating a CRM with a CDP empowers CPG brands to unlock deeper consumer insights and drive stronger engagement.

Frontier Communications Exceeds New Customer Goals with Zeta

Meghan Wismer from Frontier Communications explains how Zeta improved their prospect email strategy and found new customers.

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Pep Boys Chooses Zeta’s Integrated ESP and CDP to Solve CRM Challenges

Kelly Varano from PepBoys Automotive explains how Zeta’s integrated ESP and CDP solutions help them to create targeted customer journeys.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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Zeta Live 2024 On Demand Videos - Graphic

September 26, 2024 Zeta Live 2024 Step inside the intelligence revolution with the AI-powered event of the year. This year’s theme — Unlocking the…

Graphic: Redefining the CMO - Zeta Live 2024

Redefining the CMO: How AI is Revolutionizing Marketing Strategy

About this video In the rapidly evolving marketing landscape, the role of the CMO is undergoing a transformation focused on business growth. This…

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Graphic: AI and premium content - Zeta Live 2024

AI and Premium Content: Navigating Disruption and Opportunity

About this video Explore the evolving dynamics of the dual role of AI in the content landscape—whether it serves as a transformative force that…

Navigating Economic Divergence: Insights from the July 2024 Zeta Economic Index

The Zeta Economic Index (ZEI), a pioneering AI-powered economic barometer from Zeta Global, offers a comprehensive look into the US economy. By…

How Renault Poland Created an Action Plan for the Looming Era of Post-Cookie Advertising

Renault Poland increased their readiness for the post-cookie advertising environment. The Results The collaboration between Zeta technology, Media &…

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Cumberland Packing Finds Consolidating with Zeta Leads to Drastic Business Improvements

About this video Candice Giotopoulos, Director of Marketing for Cumberland Packaging, explains how the decision to consolidate multiple vendors has…

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Precision, Personalization, and Predictive Power

As digital marketing continues to evolve at a breakneck pace, brands are saddled with delivering more tailored customer experiences than ever, but with…

CMO Intentions 2024: Fueling Martech Innovation Through AI

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Read our Featured Articles

Reports

Building a True Business Case for Your CDP: Why Use Cases Matter

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Precision, Personalization, and Predictive Power