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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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All Content
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Data and Identity (CDP)
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Financial Services and Insurance (FSI), Telecommunications
Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
Watch as Dan Glassman from Bread Financial outlines his secret recipe for acquiring new credit card consumers.
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AI and Premium Content: Navigating Disruption and Opportunity
About this video Explore the evolving dynamics of the dual role of AI in the content landscape—whether it serves as a transformative force that…
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The Future of Finding Customers: Next-Gen Acquisition Strategies
About this video Step into the future of customer acquisition in this session that explores groundbreaking approaches and technologies reshaping how…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Cookies Are Here To Stay: What It Means For Marketers
About this video With the digital landscape in flux, marketers are preparing for a future with less reliance on third-party cookies – despite recent…
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How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
The Results By implementing the Zeta Marketing Platform (ZMP) in lieu of outsourced lead generation services, Sallie Mae was able to see a faster speed…
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Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
About This Webinar The most significant challenge facing financial services institutions and insurance providers is the consumers themselves. Economic…
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Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
The most significant challenge facing financial services institutions and insurance providers is the consumers themselves. Economic turbulence and…
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Using Intelligence to Drive Customer Growth in Financial Services
Forrester predicts that CMOs will increase digital marketing budgets to over $146 billion by the end of 2023, and that the US financial services and…
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Digitalization, Democratization, and The Future of Capital Markets
About This Video The global financial system is on the verge of several transformations as digitalization, democratization, and new technologies create…
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How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%
Increasing inbound leads as well as customer satisfaction with better use of customer data.
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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