Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

Data and Identity (CDP), Programmatic (DSP)

Telecommunications, Travel and Hospitality

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How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty

Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.

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Pinterest Maximizes Budget, Performance, and Efficiency with Zeta Activation

About this video Sunny Nguyen, Head of Brand Media at Pinterest, highlights the importance of collaboration with the Zeta team, which feels like an…

Graphic: AI and premium content - Zeta Live 2024

AI and Premium Content: Navigating Disruption and Opportunity

About this video Explore the evolving dynamics of the dual role of AI in the content landscape—whether it serves as a transformative force that…

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Download the Report Now

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Using Intelligence to Drive Customer Growth in Travel and Hospitality

If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…

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The Impact of AI on Digital Content and Streaming Platforms

How AI Data is Transforming Online Advertising for Streaming Platforms The union of AI and streaming platforms is fundamentally changing how…

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How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%

Increasing inbound leads as well as customer satisfaction with better use of customer data.

How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%

See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS

How a Customer Data Platform Improves Travel Experiences

When it comes to customer data platforms (CDP), the travel industry is one of the most innovative and fast-moving sectors. Many travel companies have…

cdp use cases for hospitality

Top 8 CDP Use Cases for the Hospitality Industry

Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…

Today’s Traveler: Marketing with Agility to a Moving Target (Brandweek Session Recap)

Learn how brands are successfully connecting with today’s consumer while planning for the expected travel resurgence in 2022 and beyond in Zeta's recent…

CMO Intentions 2024: Fueling Martech Innovation Through AI

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Reports

Building a True Business Case for Your CDP: Why Use Cases Matter

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Precision, Personalization, and Predictive Power