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Case Studies Videos
Publicis Partners with Zeta to Drive Better Strategic Outcomes for Clients
Sonali Gulati, VP and Group Media Director at Publicis, leverages a full-service partnership with Zeta to enhance programmatic marketing.
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Case Studies Videos
Pinterest Maximizes Budget, Performance, and Efficiency with Zeta Activation
About this video Sunny Nguyen, Head of Brand Media at Pinterest, highlights the importance of collaboration with the Zeta team, which feels like an…
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Videos
Zeta Live 2024
September 26, 2024 Zeta Live 2024 Step inside the intelligence revolution with the AI-powered event of the year. This year’s theme — Unlocking the…
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Forrester Wave
The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Graphic: CEO perspectives on driving business transformation
Videos
Leading Change: CEO Perspectives on Driving Business Transformation
About this video In today’s rapidly evolving business landscape, effective leadership is crucial for navigating and driving successful…
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Graphic: AI and premium content - Zeta Live 2024
Videos
AI and Premium Content: Navigating Disruption and Opportunity
About this video Explore the evolving dynamics of the dual role of AI in the content landscape—whether it serves as a transformative force that…
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Graphic: Next generation retail media networks - Zeta Live 2024
Videos
Everything is Media: Next Generation Retail Media Networks
About this video Dive into the world of retail marketing as this session explores how the convergence of media and retail is reshaping the landscape…
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Graphic: Next generation creative - Zeta Live 2024
Videos
Next Generation Creative: How GenAI will Transform Advertising
About this video The advertising industry is on the brink of a profound transformation driven by the advent of Generative AI. As brands strive to…
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Graphic: Customer obsession 3.0 - Zeta Live 2024
Videos
Customer Obsession 3.0: The Future of Hyper-Personalized Marketing
About this video Join us as we uncover the future of customer obsession and discover how to stay ahead in a world where understanding and anticipating…
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Articles
The Personalization Paradox: Where Marketers Are Missing the Mark
By Yara Lutz, SVP, Customer Success. As customer expectations for personalized experiences continue to soar, brands are under pressure to deliver…
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Videos
Beyond the Game: The Future of the Sports Business
About This Video The pace of change in sports is almost as fast as Usain Bolt. With sweeping new platforms, products, and technologies that are…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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