Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

Data and Identity (CDP)

Healthcare, Travel and Hospitality

A family at the airport, used for a blog post about CRM for travel bookings

How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty

Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.

Graphic: Unlocking effective healthcare marketing strategies - Zeta Live 2024

A Prescription for Precision: Unlocking Effective Healthcare Marketing Strategies

About this video In the evolving landscape of healthcare marketing, precision is more critical than ever. This session will explore innovative…

A woman checking in for an airline flight.

Using Intelligence to Drive Customer Growth in Travel and Hospitality

If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Download the Report Now

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Global Medical Response Amplifies Future Growth with Zeta Through Renewals and New Business

About this video Pam Cowan, National Marketing Director for Global Medical Response, explains how the company’s partnership with Zeta has been…

How a Customer Data Platform Improves Travel Experiences

When it comes to customer data platforms (CDP), the travel industry is one of the most innovative and fast-moving sectors. Many travel companies have…

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cdp use cases for hospitality

Top 8 CDP Use Cases for the Hospitality Industry

Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…

Help the Restaurant Industry Recover

Identity Resolution Will Help the Restaurant Industry Recover

To help the restaurant industry recover from the mind-boggling loss of business related to coronavirus, identity resolution is a MUST. This is…

Restaurant Chains use Customer Data

Do Chain Restaurants Need Customer Data?

Customer data can be used to better shape the customer experience and drive higher lifetime value for individual locations and the entire brand.

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Read our Featured Articles

Reports

Building a True Business Case for Your CDP: Why Use Cases Matter

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Articles

Precision, Personalization, and Predictive Power