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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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CMO Strategy, Data and Identity (CDP)
Industries
Telecommunications, Travel and Hospitality
How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.
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Zeta Live 2024
September 26, 2024 Zeta Live 2024 Step inside the intelligence revolution with the AI-powered event of the year. This year’s theme — Unlocking the…
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AI and Premium Content: Navigating Disruption and Opportunity
About this video Explore the evolving dynamics of the dual role of AI in the content landscape—whether it serves as a transformative force that…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
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The Personalization Paradox: Where Marketers Are Missing the Mark
By Yara Lutz, SVP, Customer Success. As customer expectations for personalized experiences continue to soar, brands are under pressure to deliver…
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Beyond the Game: The Future of the Sports Business
About This Video The pace of change in sports is almost as fast as Usain Bolt. With sweeping new platforms, products, and technologies that are…
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How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%
Increasing inbound leads as well as customer satisfaction with better use of customer data.
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Rising Above the Competition: How to Excel in a Crowded Market
With competition reaching unprecedented levels, businesses are vying for customer attention.
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How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS
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How Consumers Are Approaching their Travel from Now to Labor Day
As temperatures rise, so does the likelihood of burnout, making this summer one of the busiest travel times of the year for Americans as they seek out…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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