Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

Omnichannel Marketing, Programmatic (DSP)

All

How To Decrease Cart Abandonment With Website Personalization

Looking for ways to decrease cart abandonment on your site? Learn how website personalization can help in our latest blog.

How Do Onsite Recommendations Elevate the Customer Experience?

Every marketer knows the importance of personalization, yet few manage to implement it on their website. In this blog, we'll quickly introduce onsite…

Achieving New Customer Acquisition

Driving Outcomes through Omnichannel Solutions

Zeta’s Approach to Programmatic Advertising

What is Zeta’s unique approach to programmatic advertising and how does it help marketers acquire new customers and grow an audience base? Uncover the…

What Is Zeta’s Approach to Website Personalization?

What is Zeta’s approach to website personalization, and how can it help marketers enhance engagement across the customer lifecycle?

3 Approaches to Omnichannel Every Marketer Should Know

Many brands struggle to acquire new customers, but do you know why?—It’s because they’re taking a disjointed, cross channel approach to acquisition.

9 Ways Marketers Can Increase Ecommerce Customer Retention

Want to learn how to increase ecommerce customer retention? Here are 9 helpful tips every marketer should follow.

4 Ways to Increase eCommerce Conversion Rates This Holiday Season

Zeta Marketing | Need tips to increase ecommerce conversion rates this holiday season? Here are 4 helpful things every marketer should do.

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Read our Featured Articles

Reports

Building a True Business Case for Your CDP: Why Use Cases Matter

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Articles

Precision, Personalization, and Predictive Power