Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

Data and Identity (CDP), Email Marketing (ESP)

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Graphic representing Zeta's Data Cloud

Unlock Precise Targeting with Proprietary Customer Insights

Discover the Zeta Data Cloud, a powerful tool that offers deep customer insights to track market trends and personalize consumer experiences.

Graphic showing a person on the phone, standing over a computer for an article about marketing predictions for 2025

6 Marketing Predictions for 2025

See our marketing predictions for 2025, including AI (of course!) and data strategy, plus several other key themes.

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How Integrating CRM and CDP Empowers CPG Brands

Discover how integrating a CRM with a CDP empowers CPG brands to unlock deeper consumer insights and drive stronger engagement.

How To Transform Black Friday Shoppers Into Repeat Customers

To get a worthwhile return on your holiday campaigns, you need a solid retention strategy for your Black Friday shoppers. Learn how.

Winnie Shen and Yousef Kattan, CEO of TRUth Marketing & Media talk about growth in independent advertising agencies

Why Data-Driven Intelligence Is Essential to Success

Explore insights from Yousef Kattan on how independent ad agencies are leveraging first-party data and real-time intelligence.

Privacy experts speak about challenges in 2025 for brands and marketers

Panel: Understanding Privacy Regulations for Marketers

Explore the evolving legal landscape of privacy and data collection for marketers with experts Andrew Smith and Sheila Koclejier.

Neej Gore, Chief Data Officer at Zeta Global, talks about data responsibility and the Zeta Data Cloud

The Zeta Data Cloud: Strategy, Governance and Vision

Discover how Zeta's unique data cloud, AI integration, and compliance-first approach transform marketing in a complex legal landscape.

People sitting in front of a colorful screen

Unlocking the Future of Marketing: Highlights from the Zeta Data Summit

Insights from the 2024 Zeta Data Summit, where industry leaders explored the power of the Zeta Data Cloud, AI, and data responsibility.

Data responsibility hub

Data Responsibility

Find resources to help you navigate the complexities of maintaining data integrity and consumer privacy.

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior

Discover how Tourism Ireland streamlined its email processes with Zeta, automating personalized content delivery based on visitor behavior.

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Read our Featured Articles

Reports

Building a True Business Case for Your CDP: Why Use Cases Matter

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Articles

Precision, Personalization, and Predictive Power