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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Email Marketing (ESP), Omnichannel Marketing
Top Priorities for 2025: Transform Your Team
Watch as business and marketing leaders talk about transforming the workforce into more effective teams.
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Unlock Precise Targeting with Proprietary Customer Insights
Discover the Zeta Data Cloud, a powerful tool that offers deep customer insights to track market trends and personalize consumer experiences.
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6 Marketing Predictions for 2025
See our marketing predictions for 2025, including AI (of course!) and data strategy, plus several other key themes.
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How Integrating CRM and CDP Empowers CPG Brands
Discover how integrating a CRM with a CDP empowers CPG brands to unlock deeper consumer insights and drive stronger engagement.
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How To Transform Black Friday Shoppers Into Repeat Customers
To get a worthwhile return on your holiday campaigns, you need a solid retention strategy for your Black Friday shoppers. Learn how.
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Panel: The Importance of Personalization in Marketing
Learn how AI, first-party data, and collaboration between tech and marketing teams can transform customer experiences.
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Zeta NEXT: Top Travel Marketing Trends for 2025
Watch as Steph D’Sa, VP of strategic consulting, shares how travel and hospitality marketers can prepare for the top travel trends for 2025.
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The Growing Challenge of Retail Returns and Reverse Logistics
Explore the rising challenge of retail returns, nearing $890B in 2024. Learn strategies to mitigate retail returns with reverse logistics.
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior
Discover how Tourism Ireland streamlined its email processes with Zeta, automating personalized content delivery based on visitor behavior.
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Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
Uncover key Holiday 2024 shopping trends from Cyber Week, including record-breaking online sales, the rise of BNPL, and mobile dominance.
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