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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Artificial Intelligence, CMO Strategy, Programmatic (DSP)
The Evolution of Digital Marketing Since the Last Recession
Things have changed in digital marketing since the last recession. As a matter of fact, they’ve changed a lot. That’s good news for brands still…
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What History Says About Cutting Marketing Spend in a Recession
Cutting marketing spend in a recession is a favorite move of CFOs. But if history is any indicator, cutting marketing spend is a terrible idea. Come see…
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Connected TV: The Gold Rush Marketers Can’t Ignore
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How Can You Identify Intent in Car Buyers?
There are many things automakers need to do if they want to successfully identify intent in car buyers. Among other things? Industry leaders need to…
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Why Is ConnectedTV a “Can’t- Miss” Marketing Opportunity?
Linear TV is on the way OUT and Connected TV is on the way IN. Outside of live news and live sports, linear TV is losing viewership in the tens of…
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FinServ Marketers, It’s Time to Dive Into the Digital Evolution
For Financial Services marketers, retention and growth remain top priorities for 2020. This means servicing existing customers based on their current…
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New Majority Ready and Zeta Global Partner to Bring Marketers and Media Companies Unique Opportunities to Grow their Multicultural Customer Base
According to the US Census, today 53% of US population under 50 live in multicultural or blended households, representing over $3.8T in purchasing…
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Data Talks: The Best Marketers Will Incorporate AI Into Their Toolbox
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The 5 Skills Every CMO Needs to Thrive in Today’s Environment
Zeta Marketing | There are certain skills every CMO needs to thrive in today’s environment. Some skills are “hard”, others are “soft”, but all will be…
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Forrester Now Tech: Cross-Channel Campaign Management
B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across…
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