The Zeta Data Cloud helps marketers obtain a holistic customer view across all devices and channels. The result? Reduced media inefficiency powered by…

Businesses are facing unprecedented uncertainty heading into 2021—here are 3 considerations for marketing in the New Year.

Want to learn how to better connect with your customers? Here are 4 helpful tips on building a positive customer experience online.

Do you know how to engage Gen Z using content? You should. They’re the most digitally-active generation and they drove a whopping $140+ billion dollars…

Holiday retail sales have grown by an average of 3.25% year over year (YoY) for the last 20 years. In fact, the only year in the last two decades where…

By: Christian Monberg, Chief Technology Officer & Head of Product at Zeta In the era of COVID-19, marketers are facing the ultimate challenge:…

Every marketer wants to enhance the customer experience during the holidays, but few ever do. Why?—Because during the holidays customer expectations are…

For marketers working within the retail, eCommerce, and consumer packaged goods industries the holidays are P-R-E-T-T-Y important. And in the era of…

Consumers own more cutting-edge technology than ever before, with households possessing an average of 10 internet-connected devices (smart speakers,…