Recent Posts

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Articles
Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
Uncover key Holiday 2024 shopping trends from Cyber Week, including record-breaking online sales, the rise of BNPL, and mobile dominance.
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Videos
Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
Watch as Dan Glassman from Bread Financial outlines his secret recipe for acquiring new credit card consumers.
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Articles
How Zeta Global Protects Your Privacy and Manages Data Responsibly
Zeta upholds rigorous standards for data privacy and considers these requirements a cornerstone of accountability and trust.
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Articles
Reflecting on Architecture Summit 2024: Shaping the Future of Zeta’s Data Strategy
We reflect on outcomes from Zeta’s first ever data architecture summit and offer advice on making your own summit a success.
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Case Studies Videos
Frontier Communications Exceeds New Customer Goals with Zeta
Meghan Wismer from Frontier Communications explains how Zeta improved their prospect email strategy and found new customers.
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Reports
Zeta Email Benchmark Report: Q3, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, opens, clicks, and unsubscribes.
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Case Studies Videos
Pep Boys Chooses Zeta’s Integrated ESP and CDP to Solve CRM Challenges
Kelly Varano from PepBoys Automotive explains how Zeta’s integrated ESP and CDP solutions help them to create targeted customer journeys.
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Case Studies Videos
MillerKnoll Orchestrates Personalized Customer Journeys at Scale Using Zeta
Chessia McBride from MillerKnoll explains why they decided to consolidate seven email service providers and chose Zeta.
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Videos
Transform Campaigns with AI-Driven Personalization
With the Zeta Marketing Platform, creating and sending hyper-personalized email and cross-channel campaigns has never been easier.
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Reports
Imagination Meets Insight: Build Better Campaigns with Designers and AI
We asked Zeta’s experts in creative, strategy, and retail to identify their favorite email campaigns from 2024 and why.
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