A little over a year ago, fast-food giant Burger King executed an ingenious marketing campaign targeted at their #1 competitor, McDonald’s. The idea?…

What is email authentication and why does it matter? We'll explore the answer to both questions in this article.

For Financial Services marketers, retention and growth remain top priorities for 2020. This means servicing existing customers based on their current…

According to the US Census, today 53% of US population under 50 live in multicultural or blended households, representing over $3.8T in purchasing…

If you’re a marketer or advertiser, you’ve most likely seen a stat like the below: 91% of consumers are more likely to shop with brands who provide…

Zeta Marketing | There are certain skills every CMO needs to thrive in today’s environment. Some skills are “hard”, others are “soft”, but all will be…

Boost Customer Engagement by Optimizing your Site Content Although the modern customer journey spans multiple channels, a brand’s website is arguably…

B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across…

Empowering retail marketers with the ability to better understand their customers and engage them throughout the customer journey Perhaps more so than…

With the arrival of the new year, now is the perfect time to assess your marketing performance and the analytic methods you use to measure growth. At…