Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

Professional woman typing on a computer in a corporate setting, exuding confidence and expertise.

Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

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Artificial Intelligence

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5 email trends

Marketing is About to Transform: 5 Key Email Trends to Watch

Email remains a top marketing channel in 2022, even outranking company websites and blogs. As the addressable market of email users is set to grow from…

Automotive Consumers Shift Gears Towards SUVs

See how consumers are shifting gears with car buying heading into the final stretch of 2021.

Examining AI and the Customer Experience

A great customer experience needs the right relationship marketing strategy. Here's how Artificial Intelligence can help you get personal, at scale.

What is Zeta’s Approach to Artificial Intelligence?

In this blog, you’ll learn a little bit more about Zeta’s approach to artificial intelligence, and how it delivers BIG benefits to the modern marketer.

Why CMOs Need Predictive Analytics Now More Than Ever

There are many factors (some more important than others) that contribute to the success of a marketing campaign. But of all the factors to consider,…

email marketing

The State of AI-Powered Email Marketing

Despite its age, email remains one of the most effective (if not THE most effective) marketing channels across every single industry. As effective as…

Website Personalization

AI-Powered Website Personalization

Overview The following infographic presents statistics and trends around the adoption of AI-powered website personalization across various industries.…

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Read our Featured Articles

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Building a True Business Case for Your CDP: Why Use Cases Matter

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Precision, Personalization, and Predictive Power