Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

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Advertising

Zeta Email Benchmark Report: Q4, 2024

The quarterly benchmark report for Q4 2024 presents an analysis of email marketing data, such as sends, unique opens, clicks, unsubscribes, and more.

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Publicis Partners with Zeta to Drive Better Strategic Outcomes for Clients

Sonali Gulati, VP and Group Media Director at Publicis, leverages a full-service partnership with Zeta to enhance programmatic marketing.

Zeta Email Benchmark Report: Q3, 2024

The quarterly benchmark report for Q3 2024 presents an analysis of email marketing data, such as sends, unique opens, clicks, unsubscribes, and more.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Download the Report Now

Zeta Live 2024 On Demand Videos - Graphic

Watch the on-demand session recordings from Zeta Live 2024, where we discuss AI, innovation, branding and more with top marketing experts.

Graphic: Media 2030 - Navigating the future of content & technology - Zeta Live 2024

Media 2030: Navigating the Future of Content & Technology

Discover how AI, blockchain, and emerging technologies are revolutionizing the media landscape with industry visionaries Michael Kassan and Tim Armstrong.

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The Future of Brand Influencers & Brand Advocacy

Explore how AI is transforming influencer marketing and enhancing brand collaborations in this engaging session with top influencers.

Graphic: CEO perspectives on driving business transformation

Leading Change: CEO Perspectives on Driving Business Transformation

Gain insights from top CEOs on setting a vision and leading successful business transformations in this must-watch leadership panel.

Graphic: AI and premium content - Zeta Live 2024

AI and Premium Content: Navigating Disruption and Opportunity

Dive into how AI is transforming the premium content landscape, enhancing content quality, personalizing viewer experiences, and driving media innovation.

Graphic: Next generation retail media networks - Zeta Live 2024

Everything is Media: Next Generation Retail Media Networks

Learn how the convergence of media and retail is reshaping advertising networks, providing innovative opportunities to transform marketing strategies.

Graphic: Next generation creative - Zeta Live 2024

Next Generation Creative: How GenAI will Transform Advertising

Discover how GenAI is transforming advertising through hyper-personalization, real-time campaign optimization, and predicting consumer behavior.

CMO Intentions 2024: Fueling Martech Innovation Through AI

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