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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Content Types
All Content
Topics
Data and Identity (CDP), Programmatic (DSP)
Industries
Advertising, Automotive, Retail
Zeta Data Proves Consumers Shop/Spend More than They Report
Despite gloomy economic predictions, Zeta Data shows average spend and total marketing activity are as strong as ever
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Holiday Marketing 2023: Insights and Strategies for Success
The holiday season is almost upon us, and for retailers, it’s the time to shine. In 2023, understanding consumer attitudes and making smart decisions…
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Know Your Customer: How Intelligence Drives Growth in Retail
About This Video If retailers have learned anything in the past few years, it’s the importance of remaining resilient throughout economic uncertainty,…
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The Changing Face of Marketing: Connecting with Gen X, Millenials, and Gen Z
About This Webinar The art of attracting and selling to customers is undergoing rapid and vagarious transformation. To stay relevant and competitive,…
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How Toyota Increased Conversion Rates by 360% with Individualized Omnichannel Engagement
Helping one of the world's most well-recognized automotive brands take their omnichannel engagement to the next level.
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How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS
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Using Intelligence to Drive Customer Growth in Retail
Retailers are under siege. COVID-19 hangover, supply chain issues, labor shortages, rising labor costs, inflation, economic uncertainty; the list goes…
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The Changing Face of Retail: Connecting with Gen X, Millenials, and Gen Z
Do you know why 84% of Gen X feel brand loyalty is incredibly important? How to create a sense of authenticity to reach the 90% of Millennials that feel…
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Targeting Back-to-School Shoppers: Audience Insights
When it comes to running a successful back-to-school campaign, understanding your target audience is key. At Zeta, we ran a study of over 500 US adults…
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Back-to-School in 2023: Everything Marketers Need to Know
Is the era of last-minute, big-budget shopping over? The way customers approach the back-to-school season is changing. At Zeta, we conducted a survey…
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