Increasing inbound leads as well as customer satisfaction with better use of customer data.

Helping one of the world's most well-recognized automotive brands take their omnichannel engagement to the next level.

See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS

Retailers are under siege. COVID-19 hangover, supply chain issues, labor shortages, rising labor costs, inflation, economic uncertainty; the list goes…

Do you know why 84% of Gen X feel brand loyalty is incredibly important? How to create a sense of authenticity to reach the 90% of Millennials that feel…

When it comes to running a successful back-to-school campaign, understanding your target audience is key. At Zeta, we ran a study of over 500 US adults…

Is the era of last-minute, big-budget shopping over? The way customers approach the back-to-school season is changing. At Zeta, we conducted a survey…

As we head into August, families across the nation are gearing up for the latest school year and beginning to budget for their back-to-school shopping…

From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections Welcome to the second post in our series about the changing face of…

How Hibbett Unlocked 1:1 Individualization and Decreased Campaign Creation Time by 50% Hibbett, headquartered in Birmingham, Alabama, is a leading…