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Videos
Hype Check: What Marketers Really Want to Know About Generative AI
About This Webinar Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners?…
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Articles
Holiday Marketing 2023: Insights and Strategies for Success
The holiday season is almost upon us, and for retailers, it’s the time to shine. In 2023, understanding consumer attitudes and making smart decisions…
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Articles
Why Brands Need to Care About Sustainability and ReCommerce
With an overwhelming 82% of shoppers calling for brands to adopt sustainable and people-centric practices, it is imperative for retailers to…
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Videos
Know Your Customer: How Intelligence Drives Growth in Retail
About This Video If retailers have learned anything in the past few years, it’s the importance of remaining resilient throughout economic uncertainty,…
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Videos
Influencer Marketing & How to Build Successful Brands
About This Video Your digital, personal brand is one of the most important parts of growing a successful business. Join leading social media…
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Videos
The Convergence of Digital & Experiential Marketing
About This Video This session will delve into the dynamic fusion of digital and experiential marketing, exploring how modern campaigns seamlessly…
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Videos
The Changing Face of Marketing: Connecting with Gen X, Millenials, and Gen Z
About This Webinar The art of attracting and selling to customers is undergoing rapid and vagarious transformation. To stay relevant and competitive,…
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Articles
7 Exciting Ways To Innovate the Shopping Experience
The retail landscape is undergoing a dramatic transformation fueled by changing consumer attitudes and technological advancements. As consumers become…
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Articles
Rising Above the Competition: How to Excel in a Crowded Market
With competition reaching unprecedented levels, businesses are vying for customer attention.
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Case Studies
How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS
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