Helping one of the world's most well-recognized automotive brands take their omnichannel engagement to the next level.

See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS

Retailers are under siege. COVID-19 hangover, supply chain issues, labor shortages, rising labor costs, inflation, economic uncertainty; the list goes…

Do you know why 84% of Gen X feel brand loyalty is incredibly important? How to create a sense of authenticity to reach the 90% of Millennials that feel…

See how Zeta helped Mitsubishi reach highly-motivated, in-market car-buyers no matter where they ventured online.

When it comes to running a successful back-to-school campaign, understanding your target audience is key. At Zeta, we ran a study of over 500 US adults…

Marketers often believe they know who their best customers are, how frequently they shop for repeat purchases, and on average how much they spend per…

Is the era of last-minute, big-budget shopping over? The way customers approach the back-to-school season is changing. At Zeta, we conducted a survey…

​ In a competitive digital landscape, many online retailers understand that 70-80% of customers are likely to be one-time buyers.   Depending on the…

As we head into August, families across the nation are gearing up for the latest school year and beginning to budget for their back-to-school shopping…