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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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CMO Strategy, Data and Identity (CDP)
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Financial Services and Insurance (FSI)
Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
Watch as Dan Glassman from Bread Financial outlines his secret recipe for acquiring new credit card consumers.
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Building Trust with Financial Literacy: The Power of Educational Content and Video
By Kara Trivunovic, SVP CX Studio With rising financial pressures, more people are turning to credit not just for major purchases, but to cover…
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Zeta Live 2024
September 26, 2024 Zeta Live 2024 Step inside the intelligence revolution with the AI-powered event of the year. This year’s theme — Unlocking the…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Quantum Leadership: Embracing AI for a Human-Centric Future
About this video In an era where AI is transforming every aspect of business, leadership must also evolve to harness its potential while ensuring a…
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The Art and Science of Making Data-Driven Decisions
About this video In today’s fast-paced business landscape, making informed decisions is both an art and a science. This session will uncover the…
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The Future of Finding Customers: Next-Gen Acquisition Strategies
About this video Step into the future of customer acquisition in this session that explores groundbreaking approaches and technologies reshaping how…
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Cookies Are Here To Stay: What It Means For Marketers
About this video With the digital landscape in flux, marketers are preparing for a future with less reliance on third-party cookies – despite recent…
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How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
The Results By implementing the Zeta Marketing Platform (ZMP) in lieu of outsourced lead generation services, Sallie Mae was able to see a faster speed…
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Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
About This Webinar The most significant challenge facing financial services institutions and insurance providers is the consumers themselves. Economic…
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Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
The most significant challenge facing financial services institutions and insurance providers is the consumers themselves. Economic turbulence and…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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