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Articles
Building Trust with Financial Literacy: The Power of Educational Content and Video
By Kara Trivunovic, SVP CX Studio With rising financial pressures, more people are turning to credit not just for major purchases, but to cover…
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Videos
Zeta Live 2024
September 26, 2024 Zeta Live 2024 Step inside the intelligence revolution with the AI-powered event of the year. This year’s theme — Unlocking the…
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Graphic: Embracing AI for a human-centric future - Zeta Live 2024
Videos
Quantum Leadership: Embracing AI for a Human-Centric Future
About this video In an era where AI is transforming every aspect of business, leadership must also evolve to harness its potential while ensuring a…
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Forrester Wave
The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Graphic: The art and science of data-driven decisions - Zeta Live 2024
Videos
The Art and Science of Making Data-Driven Decisions
About this video In today’s fast-paced business landscape, making informed decisions is both an art and a science. This session will uncover the…
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Graphic: Cookies are here to stay - Zeta Live 2024
Videos
Cookies Are Here To Stay: What It Means For Marketers
About this video With the digital landscape in flux, marketers are preparing for a future with less reliance on third-party cookies – despite recent…
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Articles
Navigating Economic Divergence: Insights from the July 2024 Zeta Economic Index
The Zeta Economic Index (ZEI), a pioneering AI-powered economic barometer from Zeta Global, offers a comprehensive look into the US economy. By…
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Videos
The Time is Now: Digital Transformation in Financial Services
About This Video Over the next decade, technological innovations such as 5G, machine learning, artificial intelligence, blockchain, and smart…
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Videos
Digitalization, Democratization, and The Future of Capital Markets
About This Video The global financial system is on the verge of several transformations as digitalization, democratization, and new technologies create…
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Case Studies
How Generali Leveraged AI-Based Website Individualization to Increase Close Rates by 24%
Generali Poland, a part of the renowned Generali Group, is a leading insurance provider offering comprehensive solutions tailored to customers’ needs.…
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Articles
​FinServ Marketers, It’s Time to Dive Into the Digital Evolution
For Financial Services marketers, retention and growth remain top priorities for 2020. This means servicing existing customers based on their current…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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