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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Email Marketing (ESP)
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Automotive, Healthcare, Retail, Telecommunications
How Replenishment Email Campaigns Increase Customer Engagement
It’s no secret that it costs less to retain an existing customer than to find a new one. In fact, according to Bain & Company, increasing customer…
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How Hibbett Sports Unlocked 1:1 Individualization and Decreased Campaign Creation Time by 50%
How Hibbett Unlocked 1:1 Individualization and Decreased Campaign Creation Time by 50% Hibbett, headquartered in Birmingham, Alabama, is a leading…
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10 Must-Have Email E-Comm Marketing Campaigns
Email marketing is one of the most effective ecommerce tools at your disposal. It allows you to directly connect with customers and drive traffic back…
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Video Testimonial: Haggar
About This Video Ryan McAfee, VP of Digital at Haggar, discusses that while the technology at Zeta Global is world class, what he really loves is how…
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10 Best Email Marketing Automation Campaigns
When it comes to return on investment, email leads the pack with an estimated ROI of 36:1. While there’s no better place to spend your marketing…
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7 Summer Marketing Campaigns
Don't start summer with a stale marketing campaign. Maximize your creativity and do something original like the campaigns below!
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9 Ways Marketers Can Increase Ecommerce Customer Retention
Want to learn how to increase ecommerce customer retention? Here are 9 helpful tips every marketer should follow.
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4 Ways to Increase eCommerce Conversion Rates This Holiday Season
Zeta Marketing | Need tips to increase ecommerce conversion rates this holiday season? Here are 4 helpful things every marketer should do.
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5 Email Marketing Tips for the Holidays
Looking for email marketing tips for the holidays? Here are 5 “must-dos” every email marketer should follow.
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Email Deliverability Best Practices for the 2020 Holiday Season
With consumers engaging in more discretionary spending than at any other point in the year, the holidays might as well be called the “make it or break…
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