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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Content Types
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Topics
Data and Identity (CDP), Programmatic (DSP)
Industries
Media and Entertainment
How Media Companies Are Approaching Addressable TV
Connected TV (CTV), addressable TV, over-the-top video (OTT)—whatever you call it, people have changed how they consume media. And advertisers have…
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The Impact of AI on Digital Content & Streaming Platforms
About This Video Welcome to a world where AI does not just read, injest and learn from content, but creates it for each individual across every…
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Media’s Uncharted Path Ahead
About This Video AI is transforming media and advertising in a way that rivals the dawn of the dot com era. Join CEOs from the world’s largest…
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How Carousel Games Leveraged AI-Based Audiences to Lower Costs and Increase Conversions by 65%
Increasing conversions while lowering costs in a highly competitive marketplace.
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What is Connected TV (CTV) Advertising?
In this digital age, television is no longer what it used to be. The introduction of streaming services has ushered in a new era of television…
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Video Testimonial: MediaHub
About This Video Derek Welski, the Director of Programmatic at Mediahub, discusses how Zeta’s agility and expertise have helped his clients see success…
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How Netflix’s Ads Announcement Could Change the CTV Landscape
Netflix has been in the news a lot over the past few days, but not for the same reasons in recent memory when subscriptions and viewing hours soared…
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American Interest in the Olympics Hits a Low
Americans aren't "all-in" on the 2021 Tokyo Olympics. Zeta did some deep research to find out why.
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