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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Back-to-School 2024: Zeta Data Uncovers Shopping Plans
By Melissa Tatoris, VP Retail Solutions. Back-to-School is right around the corner as the season is now extended. And parents are prepared to spend…
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Back to School 2024: Shopping Insights Infographic
It’s barely Summer, but back-to-school is right around the corner. In fact, some shoppers have already started. To help brands and retailers win this…
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The Personalization Paradox: Where Marketers Are Missing the Mark
By Yara Lutz, SVP, Customer Success. As customer expectations for personalized experiences continue to soar, brands are under pressure to deliver…
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Redefining Omnichannel Strategies Through AI and Unified Intelligence
About this video There’s strength in numbers, especially if that number is One Zeta. Hear from Winnie Shen, SVP Data Cloud, Zeta Global as she and…
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Global Medical Response Amplifies Future Growth with Zeta Through Renewals and New Business
About this video Pam Cowan, National Marketing Director for Global Medical Response, explains how the company’s partnership with Zeta has been…
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How Renault Poland Created an Action Plan for the Looming Era of Post-Cookie Advertising
Renault Poland increased their readiness for the post-cookie advertising environment. The Results The collaboration between Zeta technology, Media &…
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Future Customer Journeys
Despite significant advancements in data analytics and customer experience (CX) tools, many teams continue to encounter obstacles in leveraging data…
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7 Ways to Segment Your Audience and Drive Tangible Sales
Audience segmentation is a fundamental concept in marketing that involves dividing a larger target audience into smaller groups based on shared…
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Stop Relying on Generic CDP Use Cases—How to Create Your Own
Evaluating customer data platforms (CDPs) is no simple task. Getting it right starts with defining the right use cases. Customer data platform use…
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Empowering Retail Marketers with AI: The Zeta Advantage
The world of retail is on the brink of transformative change. With AI set to grow into a $24 billion market by 2028, it’s becoming a key tool for…
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