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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Programmatic (DSP), Zeta Updates
Industries
Advertising, Automotive, Travel and Hospitality
Publicis Partners with Zeta to Drive Better Strategic Outcomes for Clients
Sonali Gulati, VP and Group Media Director at Publicis, leverages a full-service partnership with Zeta to enhance programmatic marketing.
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Pinterest Maximizes Budget, Performance, and Efficiency with Zeta Activation
About this video Sunny Nguyen, Head of Brand Media at Pinterest, highlights the importance of collaboration with the Zeta team, which feels like an…
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AI and Premium Content: Navigating Disruption and Opportunity
About this video Explore the evolving dynamics of the dual role of AI in the content landscape—whether it serves as a transformative force that…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Everything is Media: Next Generation Retail Media Networks
About this video Dive into the world of retail marketing as this session explores how the convergence of media and retail is reshaping the landscape…
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Next Generation Creative: How GenAI will Transform Advertising
About this video The advertising industry is on the brink of a profound transformation driven by the advent of Generative AI. As brands strive to…
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Navigating Economic Divergence: Insights from the July 2024 Zeta Economic Index
The Zeta Economic Index (ZEI), a pioneering AI-powered economic barometer from Zeta Global, offers a comprehensive look into the US economy. By…
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How Renault Poland Created an Action Plan for the Looming Era of Post-Cookie Advertising
Renault Poland increased their readiness for the post-cookie advertising environment. The Results The collaboration between Zeta technology, Media &…
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Precision, Personalization, and Predictive Power
As digital marketing continues to evolve at a breakneck pace, brands are saddled with delivering more tailored customer experiences than ever, but with…
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Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement
About This Video Jean-Phillipe Pottier is the Manager of Digital Platform for Kia Germany. His team partnered with Zeta Global to address their urgent…
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Today’s Traveler: Marketing with Agility to a Moving Target (Brandweek Session Recap)
Learn how brands are successfully connecting with today’s consumer while planning for the expected travel resurgence in 2022 and beyond in Zeta's recent…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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