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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Data and Identity (CDP)
What Is People-Based Search and How Does It Work?
Search is easily one of the top digital channels at driving higher conversion rates. Savvy marketers are always looking to leverage this medium to…
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Automotive Consumers Shift Gears Towards SUVs
See how consumers are shifting gears with car buying heading into the final stretch of 2021.
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Zeta Unveils New Master Data Management Innovation, Eliminating Dependency on IT
All Zeta Marketing Platform and CDP customers will have access to Data Conductor, a low-code self-service feature to enhance control, speed, and…
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American Interest in the Olympics Hits a Low
Americans aren't "all-in" on the 2021 Tokyo Olympics. Zeta did some deep research to find out why.
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Utilizing Ensemble Models for Marketing Campaigns
An insightful piece on ensemble modeling from Pawan Pathak, Gayan De Silva, David Hanzelka, and Sunpreet Singh Khanuja.
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The Total Economic Impact of the Zeta Marketing Platform
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The Future of Identity in Marketing Planning and Optimization
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Explaining the Turbulence Around Addressability
Addressability is a hot topic right now in digital marketing circles. In this article, we'll dig into the issue and highlight what's at stake.
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3 Next-Generation Lookalike Modeling Trends for Marketing and Advertising
Is lookalike modeling important to your marketing efforts? Here are 3 next-gen lookalike modeling trends you need to know.
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What Does a Next-Generation ID Graph Look Like?
What’s the difference between a traditional ID graph and a next-generation ID graph? We cover the differences in this blog.
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