Want to learn how to better connect with your customers? Here are 4 helpful tips on building a positive customer experience online.

If you’re reading this post, you’re reading it because you want to understand what every marketer needs to know about customer retention. And why…

With the holidays almost here, marketers are busy finalizing campaign strategies and budgets to get the best results possible for their brands. To help…

Every marketer wants to enhance the customer experience during the holidays, but few ever do. Why?—Because during the holidays customer expectations are…

Zeta Holiday Travel Guide for 2020

From social to SMS, desktop to mobile, today’s customer is spending time on lots of different devices and in lots of different channels. Therefore, the…

Artificial intelligence not only gives marketers the ability to understand the interests and behaviors of individual consumers—it also makes it possible…

Almost half (45%) of the world’s population owns a smartphone, and many of those 3.5 billion owners rely on said devices to connect to the internet…

How your website looks, how it navigates, and how it makes people feel can determine whether or not a digital visitor becomes a paying customer.…

Overview The following infographic presents statistics and trends around the adoption of AI-powered website personalization across various industries.…