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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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The Generative Al Revolution is Happening Now
For years artificial intelligence has been heralded as the next big thing in marketing. And yet up to this point, Al hasn’t altered a marketer’s…
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CDPs and Data Warehouses: Making the Best Use of Both Systems
Customer data platforms and data warehouses both manage customer data, but they each have unique strengths. Understanding what sets them apart is the…
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Almost Half of Marketers SayTheir Tech Stack is Unreliable. Which Half Are You?
Believe it or not, most companies have 10 or more technologies in their marketing stack today. Yet more than half of those companies believe their…
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The Generative Al Revolution is Happening Now
For years artificial intelligence has been heralded as the next big thing in marketing. And yet up to this point, Al hasn’t altered a marketer’s…
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The Changing Face of Retail: Connecting with Gen X, Millenials, and Gen Z
Do you know why 84% of Gen X feel brand loyalty is incredibly important? How to create a sense of authenticity to reach the 90% of Millennials that feel…
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Marketers Need CDP Solutions That Transcend Data Management
Customer Data Platforms (CDPs) are a critical investment in aggregating and managing customer data, but they are falling short of user expectations.…
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Getting the Best Customer Data Platform Starts with the Right RFP
Choosing a Customer Data Platform (CDP) is an important decision that merits careful consideration. In this whitepaper, CDP Institute and Zeta provide…
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TRENDS & TOPICS: CDPs
Marketer’s Guide to Customer Data Platforms Did you know… Most brands are dissatisfied with their CDP solutions (are you?) Choosing the right CDP can…
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Marketer’s Guide to CDPs
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2022 Holiday Retail Trends
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