Featured
Driving Growth in the AI Era: The CMO’s New Playbook
Learn More
Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
Learn More
AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
Learn More
How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
Learn More
Recent Posts
Content Types
All Content
Topics
CMO Strategy, Data and Identity (CDP), Zeta Updates
Extracting Customer Intelligence From 1st-Party Data
There is a misguided belief amongst brands in all industries that 1st-party data is inherently valuable—it’s not. 1st-party data is only valuable if it…
Learn More
Identity Resolution Will Help the Restaurant Industry Recover
To help the restaurant industry recover from the mind-boggling loss of business related to coronavirus, identity resolution is a MUST. This is…
Learn More
How Can You Identify Intent in Car Buyers?
There are many things automakers need to do if they want to successfully identify intent in car buyers. Among other things? Industry leaders need to…
Learn More
Zeta Global Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020
We believe that in naming Zeta a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020, Forrester recognizes our commitment to…
Learn More
Do Chain Restaurants Need Customer Data?
Customer data can be used to better shape the customer experience and drive higher lifetime value for individual locations and the entire brand.
Learn More
FinServ Marketers, It’s Time to Dive Into the Digital Evolution
For Financial Services marketers, retention and growth remain top priorities for 2020. This means servicing existing customers based on their current…
Learn More
New Majority Ready and Zeta Global Partner to Bring Marketers and Media Companies Unique Opportunities to Grow their Multicultural Customer Base
According to the US Census, today 53% of US population under 50 live in multicultural or blended households, representing over $3.8T in purchasing…
Learn More
Data Talks: The All Important Battle for Data Control
Learn More
Data Talks: Walled Gardens are Here to Stay
Learn More
Data Talks: Marketers Must Become Technologists
Learn More
