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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Programmatic (DSP), Zeta Updates
Industries
Automotive, Retail, Travel and Hospitality
How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS
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Video Testimonial: eBay
About This Video eBay Director Sylke Maringer sits down with Zeta Global to discuss how Zeta Global was able to help the company scale their email…
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Zeta Marketing Platform Achieves Record Activity During Thanksgiving Week
During Thanksgiving Week, including Black Friday and Cyber Monday, the Zeta Marketing Platform (ZMP) delivered record activity, reaching 74% of the US…
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Today’s Traveler: Marketing with Agility to a Moving Target (Brandweek Session Recap)
Learn how brands are successfully connecting with today’s consumer while planning for the expected travel resurgence in 2022 and beyond in Zeta's recent…
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How Can You Identify Intent in Car Buyers?
There are many things automakers need to do if they want to successfully identify intent in car buyers. Among other things? Industry leaders need to…
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